Naija Fooball Fans Challenge
Digital Marketing
The Objective
To increase audience reach by implementing digital marketing strategies to expand the football quiz show's audience reach and attract a broader demographic of football enthusiasts and quiz aficionados. To develop interactive and engaging digital marketing campaigns that encourage active participation in the football quiz show, leading to increased viewer retention and show loyalty. Create digital marketing efforts that attract potential sponsors and advertisers, enabling the football quiz show to generate revenue and secure long-term partnerships.
The Challenge
We experienced two major challenges while ideating and strategizing on the digital marketing
The football quiz show targets a specific audience niche (football enthusiasts), making reaching potential participants beyond this demographic challenging.
In the digital age, online content is abundant, including various sports-related quizzes and games, making it difficult to stand out and gain traction.
The Solution
We came up with two solutions to curb the challenges on the digital marketing campaign
To create varied and captivating content, including football trivia, video teasers, and behind-the-scenes footage, to appeal to different audience segments. To expand the show's reach, utilize multiple promotion channels, such as social media platforms, email newsletters, and collaborations with football-related websites and blogs.
To introduce gamification elements, such as leaderboards, challenges, and rewards for participation, to foster healthy competition and enhance engagement. Seek collaborations with well-known football influencers, bloggers, and fan communities to gain credibility and reach a wider audience.