To showcase Services and Portfolio by designing and developing a visually captivating website that effectively showcases the advertising firm's range of services, expertise, and successful past campaigns through a portfolio section. To create Lead Generation and Client Acquisition by implementing lead generation strategies such as contact forms, call-to-action buttons, and clear contact information to attract potential clients and encourage them to inquire about the firm's services. To enhance User Experience: Create a user-friendly and intuitive website with easy navigation, quick loading times, and responsive design to provide a seamless experience for visitors and keep them engaged.
The Challenge
We experienced two major challenges while ideating and strategizing on the website
#1
Ensuring the website's design and content accurately represent the advertising firm's brand identity, mission, and values.
#2
Organizing and presenting a large amount of diverse content, including service descriptions, case studies, client testimonials, and blog posts.
The Solution
We came up with two solutions to curb the challenges on the website
#1
Conduct brand workshops and collaborate closely with the advertising firm's team to understand their brand personality and design preferences. Develop a style guide to maintain consistency in the website's colours, typography, and imagery.
#2
Employ a clear and logical content hierarchy to organize information into distinct sections, making it easy for users to find what they want. Utilizing a mobile-first approach to design ensures that the website adapts seamlessly to various screen sizes and resolutions.